Your own store, social media, WhatsApp, and retail holidays: how to sell more without sacrificing margin.
Abandoned carts are the rule, not the exception: the average measured by the Baymard Institute is 70.22%, and 40% of shoppers who leave cite extra costs like shipping. Learn how to set up recovery for your own store, what to do on Mercado Livre and Shopee, and how much of a discount your margin can handle.
About 70% of carts are abandoned, and the main reason is extra costs that show up at the end, such as shipping. Learn what to show before checkout, how many fields to ask for, how to offer a Pix discount within the law, and how to calculate free shipping without losing margin.
A custom .com.br domain costs R$ 40 per year through Registro.br, as of October 2026, and you can pay for up to 10 years. See the naming rules, how to register, and the DNS settings for Nuvemshop and Shopify, which can take up to 48 hours to take effect.
Loja Integrada's free plan supports up to 50 products and 5,000 visits per month with no monthly fee, but only accepts payments through Pagali, which charges 4,99% for card payments. See each plan's limits, how much a R$ 100 sale costs, and when having your own store makes sense alongside a marketplace.
Your own online store replaces the marketplace's 10% to 20% commission with a 3% to 5% payment fee and the cost of bringing in each visitor. See the math for a R$ 120 product, when your own store makes sense, and what the law requires.
With Mercado Pago Checkout, as of October 2026, Pix costs 0.99%, cards cost 3.98% to 4.98% depending on the payout schedule, and bank slips cost R$ 3,49. See the numbers for a store making R$ 20 mil a month, how a Pix discount can lose you money, and the chargeback risk for each method.
Nuvemshop offers a free plan and plans from R$ 69 to R$ 449 per month, with no commission per sale when you use Nuvem Pago, which charges 3,29% to 4,69% + R$ 0,35 for card payments. See the October 2026 pricing table, which plan fits your revenue, and how the costs compare with Mercado Livre.
A Pix discount only pays off up to the difference between the card fee and the Pix fee. With the card fee at 4,98% and the Pix fee at 0,99%, the limit is about 4%. See the formula, a table with five discount options, and when a discount doesn’t make sense.
For a store that sells R$ 10 mil per month by card, Nuvemshop, Loja Integrada, Tray, and Shopify cost between R$ 497 and R$ 537 in plan and payment fees, as of October 2026. See the table, each plan's limits, and what matters more than the monthly fee.
Shopify's Basic plan costs US$ 19 per month, about R$ 98,60 at the 10/20/2026 exchange rate, plus 3,5% IOF. Without Shopify Payments in Brazil, you'll also pay the payment gateway (3,98% to 4,98% for card payments through Mercado Pago) and a Shopify fee per sale. See the full cost breakdown for a store with R$ 20 mil in revenue.
Tray costs R$ 59 to R$ 449 per month on a monthly plan (R$ 39 to R$ 359 on an annual plan) and charges 0.75% to 1.25% on sales made through integrated marketplaces. See the October 2026 pricing table, order limits, and how to figure out when each plan is worth it.
WooCommerce is free, but running a store isn’t: WooCommerce itself estimates hosting costs of US$ 25 to US$ 350 per month and US$ 29 to US$ 299 per year for each extension. See the costs, the math behind a sale, and when it makes sense to launch.
Milewa pulls your orders from Mercado Livre and Shopee, applies commission, shipping, tax, ADS, and your cost, and shows the margin for each order and each SKU. You can start with the calculator and then connect your store.
14 days freeNo credit card requiredMercado Livre and Shopee