Commission, shipping, campaigns, Shopee Ads, and what affects the profit of selling on Shopee.
Since October 2026, Shopee has charged 20% + R$ 4,50 per item up to R$ 79,99, and 14% + R$ 16 to R$ 26 above that. See the full table, calculations for eight price points, how much the Featured Campaign costs, and when Shopee is cheaper than Mercado Livre.
Selling on Shopee is worth it for light and heavy products priced from R$ 20 to R$ 79,99, and for heavy items in general, because the fee doesn’t depend on weight. On a R$ 79,90 product weighing 2.5 kg, you keep R$ 19,03 on Shopee versus R$ 13,47 on Mercado Livre. See the numbers for four products, shipping and penalty rules, and what changes for CPF sellers.
On Shopee, sellers don’t pay shipping separately. Since March 2026, all sellers have been enrolled in the Free Shipping Program, with coupons subsidized by Shopee for up to R$ 20, R$ 30, or R$ 40, depending on the price. A charge may appear if the registered weight or dimensions are incorrect, up to 90 days after delivery. Learn the rules, shipping deadlines, and how to avoid adjustments.
No. Shopee explicitly prohibits dropshipping, which can lead to account suspension and penalty points. The alternative is Made-to-Order selling, with a 2-to-15-business-day lead time, approved by customer service and limited to 20% of your listings. Learn the rules, the 1-business-day shipping deadline, and how to sell with lean stock without putting your account at risk.
Shopee shows best sellers in the Sales Assistant (Business Insights), including the top 30 products by subcategory, trending products, and the week’s most-searched keywords. But the fixed fee of R$ 4,50 on items priced up to R$ 79,99 leaves many low-priced best sellers with less than an 8% margin. See how to research products and filter by profit.
To set prices on Shopee, divide the cost plus the fixed fee for the tier by 1 minus the commission, tax, and margin. With a cost of R$ 30 and a 20% margin, the price is R$ 65; with a cost of R$ 55, there's no good price between R$ 80 and R$ 125, so the right price is R$ 126. See the price table by cost, adjustments for campaigns, Ads, and CPF sellers, and the price thresholds that reduce your payout.
On Shopee, selling more starts with shipping orders within 1 business day without penalty points, using keywords from the Sales Assistant, building bundles that spread the R$ 4,50 fixed fee across items, and avoiding price dead zones. Next come Vendedor Indicado (requires CNPJ), Shopee Ads with ROAS above break-even, and campaigns, which add 3.5 percentage points to commission. See the levers in order.
On Shopee, raising the price from R$ 79.99 to R$ 80.00 takes R$ 6.69 out of your pocket. There are three steps like this in the commission table, and I show where each dead zone starts and ends.
Shopee pays you the net amount, with fees already deducted before you see it. This changes how you check your margin and hides mistakes that would be obvious on Mercado Livre.
Milewa pulls your orders from Mercado Livre and Shopee, applies commission, shipping, tax, ADS, and your cost, and shows the margin for each order and each SKU. You can start with the calculator and then connect your store.
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