Title, photo, specs, description, and video: what makes a listing show up and convert.
Product attributes (the technical details) determine whether your listing appears when buyers filter by size, color, or capacity. Empty fields, too many “Not applicable” entries, or the wrong category can keep your listing out of filtered results. Learn how to fill them out on Mercado Livre and Shopee.
On Mercado Livre, the category determines your commission (10% to 14% for Classic listings) and which searches show your listing. On Shopee, the wrong category can limit your listing. Learn how to choose, check, and correct the category without losing sales.
A product description that sells answers these questions in order: what it is, who it’s for, its measurements, what’s in the box, how to use it, and the warranty. Mercado Livre allows text only; Shopee allows up to 12 images. See a six-part structure, a ready-to-use example, and mistakes that lead to returns.
Technical details power search filters: an empty field can hide your listing from buyers filtering by voltage, size, or brand. See how Mercado Livre handles listings with incomplete details, the 5 fields that matter most, and how to review your store step by step.
You can take product photos with your phone that meet Mercado Livre’s requirements: the longest side must be at least 500 px (1.200 x 1.200 is ideal), the product must fill 95% of the image, and a white background is required in only 4 categories. Learn how to set up lighting, a background, and angles at home.
A product-in-use photo helps when buyers can’t tell its size, function, or style from a white-background photo alone. Mercado Livre still requires a white background in 4 categories, and Shopee allows 9 images. See where to place a product-in-use photo and how to measure whether it increased sales.
A GTIN (the EAN on a barcode) has 8 to 14 digits. Mercado Livre doesn’t require one for products without a code, but it can increase exposure; Amazon and Nota Fiscal follow different rules. Learn when to enter one, how to get one from GS1, and which errors can block your listing.
An infographic is a listing photo that shows measurements, what’s in the box, and product benefits. On Mercado Livre, it goes from the second photo onward, at 1.200 x 1.200 px, with no logo, contact details, price, or badge. See the 5 types that answer the most questions, the step-by-step process, and mistakes that lead to returns.
Always fill in the brand and model in the product details, not in the title or description. That leaves the title’s 60 characters for the words buyers search for. See where to find each field on Mercado Livre and Shopee, what to do with unbranded products, and the 5 mistakes that can pause a listing.
A keyword is a term buyers type into search. You can research keywords for free in four places: the search bar, Mercado Livre’s Trends page, Shopee’s Sales Assistant (ranking from the last 7 days), and top sellers’ titles. See the step-by-step guide.
A listing title that sells follows a set order: the product name buyers search for, followed by the attributes that drive the purchase, within Mercado Livre’s 60-character limit. Put the brand and model in the product details. See the formula, what to remove from your title, and 4 revised examples.
A product video that sells takes 30 seconds and has 5 parts: hook, use, details, proof, and close. See the second-by-second script, a ready-to-use example, and the rules for Mercado Livre Clips and Shopee Video, including the ban on showing prices.
You can take white-background product photos at home with a phone, poster board, and window light. Follow the step-by-step guide, learn the rules for Mercado Livre (1,200 x 1,200 px, product filling 95% of the image) and Shopee (1,024 x 1,024 px), and avoid the mistakes that get listings paused.
Milewa pulls your orders from Mercado Livre and Shopee, applies commission, shipping, tax, ADS, and your cost, and shows the margin for each order and each SKU. You can start with the calculator and then connect your store.
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