Milewa vs Real Trends: sell more or profit more on Mercado Livre?

Real Trends is an operational tool for Mercado Livre. Milewa shows how much of that sale turns into profit, on Mercado Livre and Shopee, and tells what to do to increase the margin. They are tools in different categories, and Milewa costs less: R$ 47 per month up to 300 orders and R$ 97 up to 1,500, compared to R$ 115 to R$ 365 on Real Trends in the same ranges. If your store's question is "how much is left over?", Milewa answers order by order.

Real Trends' prices were checked on the public page in Brazil on September 30, 2026.

#What is Real Trends?

Real Trends is an operational platform for Mercado Livre, focused on responses, publication, and automatic pricing, with pricing by sales range from R$ 115 to R$ 445. It does not focus on the profit account with your cost, your tax, and your ADS in each order. That's where Milewa comes in.

#How much does each cost?

In all tiers, Milewa is cheaper, and it includes Shopee in the same plan.

In practice. Consider a R$ 100 listing in Classic that automatically dropped to R$ 92 to match a competitor. The commission decreases too, but shipping, tax, and cost of goods sold do not. With a 12% commission, R$ 14.95 shipping, 6% tax, R$ 40 cost, and R$ 8 in Ads per sale, the listing goes from R$ 19.05 to R$ 12.49 left: 8% less price, 34% less profit. Selling more this way can cost money, and Milewa calculates this for each order, for R$ 97 with up to 1,500 orders.

#What does Milewa show that changes the decision?

Profit of each order. Sales minus returns, real commission from Mercado Livre revenue, prorated shipping, Ads, tax by CNPJ regime, weighted average cost with history and packaging. It's the calculation the statement doesn't show.

Price that respects the margin. Milewa's optimal price comes from the elasticity of each listing and the margin you want, not just the competitor's price. It's the reasoning of starting the price with the margin. For catalog fights, Milewa also tracks the highlighted seller without burning the margin.

Decision copilot. One decision at a time, classified into scale, correct, pause, or liquidate, with the impact in reais. Each decision can become a task, and Milewa measures sales and margin before and after.

Ads with the right calculation. ACOS, TACOS, ROAS, break-even ACOS, and minimum ROAS per SKU, with real spending from Mercado Ads and Shopee Ads.

Promotions within the margin. In Pro and Scale, the listing enters the campaign with the highest discount that still respects your target margin and exits automatically when it no longer fits.

Net profit and reputation. Income statement with fixed expenses up to net profit, Mercado Livre reputation with the clean sales needed for green, ABC curve, and alerts for complaints, questions, returns, and stock replenishment.

#And for those earning more than R$ 100,000 per month?

In Real Trends, those who exceed 2,500 sales per month pay R$ 445. At Milewa, the Scale covers up to 5,000 orders, 10 Mercado Livre and Shopee accounts, and 15 users for R$ 247, with multiple CNPJs in the same panel, each with its regime and rate, permission by page and by store for each team member, and change history, in addition to the copiloto and margin-based promotion automation. Above 5,000 orders, the Enterprise has dedicated onboarding, agreed SLA, and more accounts and users.

#For whom is Milewa the best choice?

For those who want to know how much they profit on each order, sell on Mercado Livre and Shopee, invest in ADS or participate in promotions, and want to pay less for the same volume. If you already use an operational tool, Milewa comes alongside to show if that operation is making a profit.

Test Milewa for 14 days with your store, no card, or start with the profit calculator. The market overview is in the list of the best profit tools for Mercado Livre and Shopee.