Milewa vs Lucro ON: price per order or revenue, and what's included in each plan

Lucro ON charges by revenue range and only unlocks some features in higher plans. Milewa charges by the number of orders and delivers the complete profit dashboard from the first plan, starting at R$ 47. In practice, a store with R$ 150,000 monthly revenue and 1,500 orders pays R$ 97 with Milewa and R$ 329 with Lucro ON, and with Milewa, you already have ABC curve, ADS, real-time, multiple accounts, and the decision copilot included.

Lucro ON's plans were checked on the public page on September 30, 2026, with the source at the end.

#What is Lucro ON?

Lucro ON is a profit and P&L tool for marketplaces that charges by revenue range and unlocks ABC curve, ADS, reconciliation, real-time, and multi-stores only from more expensive plans. The difference from Milewa lies in how the price is structured and which features you receive at each level.

#How is the price of each structured?

Two differences stand out from the table. The first is the axis: in Lucro ON, the price increases when the revenue increases, even if the number of orders remains the same. In Milewa, those selling higher-ticket products don't pay extra for it. The second is the distribution of resources: in Milewa, real-time, ABC curve, ADS, and alerts are in the R$ 47 plan, and three accounts cost R$ 97. Export to Excel and CSV is also in all plans.

In practice. An appliance store with an average ticket of R$ 220 generates R$ 180,000 per month with 820 orders, in one Mercado Livre account and one Shopee account. In Lucro ON, the R$ 100 to 400 thousand range costs R$ 329. In Milewa, 820 orders in two accounts fit in the Pro plan, at R$ 97. In a year, the difference exceeds R$ 2,700.

#What does Milewa do that changes the decision?

Decision copilot. Milewa turns the margin into one decision at a time, with the impact in reais: scale, correct, pause, or liquidate. It also answers free-text questions using your data, like ABC curve, break-even point, and promotion ROI. The numbers come from the calculation engine, not the language model.

Tasks with before and after. Each decision can become a task, and Milewa measures if the price adjustment, ADS pause, or promotion exit worked.

Margin-managed promotions. In Pro and Scale, the listing enters the campaign with the highest discount that still respects your target margin and exits automatically when it no longer meets it or the stock runs out.

ADS with the right account. ACOS, TACOS, ROAS, break-even ACOS, and minimum ROAS per SKU, with real spending from Mercado Ads and Shopee Ads. An ACOS that seems good can hide a loss, as I show here.

Cost and tax that don't deceive. Weighted average cost that preserves the cost of old orders, and tax by CNPJ regime, with rate per store. The tax rises automatically when the store grows, and the margin needs to follow.

Store routine. Mercado Livre reputation, optimal price by elasticity, alerts for complaints, questions, returns, and stock replenishment, and permissions per page and per store for each team member.

#And for those earning more than R$ 100,000 per month?

This is the range where pricing by revenue weighs the most. At Lucro ON, a store from R$ 100,000 to R$ 400,000 per month pays R$ 329, and from R$ 400,000 to R$ 1.5 million pays R$ 690, which is the first plan with multi-stores. At Milewa, the Scale covers up to 5,000 orders, 10 Mercado Livre and Shopee accounts, and 15 users for R$ 247, with multiple CNPJs in the same dashboard, each with its own regime and rate, permission by page and store for each team member, and change history, in addition to the copiloto and promotion automation by margin. Above 5,000 orders, the Enterprise offers dedicated onboarding, agreed SLA, and more accounts and users.

#For whom is Milewa the best choice?

For those selling on Mercado Livre and Shopee, for those with an average ticket above R$ 60 or more than one account, for those who want the complete dashboard without upgrading to unlock features, and for those already exceeding R$ 100,000 per month and not wanting to pay by revenue.

Test Milewa for 14 days, no card required, and compare with your store. Before connecting, you can check a product in the profit calculator. The entire market view is in the list of the best profit tools for Mercado Livre and Shopee.