Milewa vs Oquesobra: which shows profit better after fees and ADS

Milewa and Oquesobra answer the same question, how much is left from each sale after fees and ADS, and Milewa does it for less: R$ 47 per month up to 300 orders and R$ 97 up to 1,500, compared to R$ 149 on the plan shown on Oquesobra's page. The trial is also longer, 14 days versus 7, no card for both. And Milewa goes a step beyond the number: the copilot tells you the next decision and its value.

Oquesobra's information was checked on the public page on September 30, 2026.

#What is Oquesobra?

Oquesobra is a profit tool after fees and ADS, with plans starting at R$ 149 per month and pricing that increases by sales range. What sets Milewa apart is the price at the same volume, the longer test, and what it does with the margin after calculating.

#How much does each one cost?

For those who sell up to 1,500 orders per month, Milewa costs a maximum of R$ 97, and this is the range for most sellers. Milewa's order limit is also flexible: if Black Friday exceeds the plan, synchronization continues and no order is left out.

In practice. A cosmetics seller with 450 orders per month on Mercado Livre and Shopee would pay R$ 149 for the entry-level plan of Oquesobra. With Milewa, they stay on the Pro plan at R$ 97, with both stores and automated margin-based promotions included. On the annual plan, it's R$ 970 for the year. That's R$ 818 per year back to the cash register.

#What does Milewa do after showing how much is left?

Decision copilot. Milewa looks at margin, ADS, stock, and price and delivers one decision at a time, classified as scale, correct, pause, or liquidate, with the impact in reais. You can also ask in free text, and the copilot responds with your numbers, which come from the calculation engine, not the language model.

Tasks that measure results. Each decision becomes a task, and Milewa compares sales and margin before and after the change. This is how you know if the new price worked.

Automated margin-based promotions. In Pro and Scale, the listing enters the campaign with the largest discount that still respects your target margin and exits automatically when it no longer meets the margin or stock runs out. The co-participation calculation for Mercado Livre is in this article.

Optimal price by elasticity. Milewa uses the sales history of each listing to suggest the price that maximizes profit, not just margin. It's the reasoning of starting the price with the margin you want.

Net profit, not just margin. Fixed expenses are accounted for in the correct period, and the income statement shows from revenue to net profit, with a waterfall chart and twelve months of history.

Store routine. Mercado Livre reputation, ABC curve, ADS with ACOS, TACOS, and break-even ACOS per SKU, alerts for complaints, questions, returns, and stock replenishment, and permissions by page and store for the team.

#And for those earning more than R$ 100,000 per month?

In Oquesobra, the price increases with each sales range starting at R$ 149. At Milewa, the Scale covers up to 5,000 orders, 10 Mercado Livre and Shopee accounts, and 15 users for R$ 247, with multiple CNPJs in the same panel, each with its regime and rate, permission by page and by store for each team member, and change history, in addition to the copiloto and margin-based promotion automation. Above 5,000 orders, the Enterprise has dedicated onboarding, agreed SLA, and more accounts and users.

#For whom is Milewa the best choice?

For those who sell on Mercado Livre and Shopee and want to pay less, test for longer, and have a tool that tells what to do with the margin, not just what it is. It serves those starting, with the Starter at R$ 47, to those exceeding R$ 100,000 per month, with the Scale.

Milewa's 14-day trial shows your order margins in minutes. If you want to start without registration, use the profit calculator. Other options are in the list of the best profit tools for Mercado Livre and Shopee.