Milewa vs Mercado Turbo: account automation or profit decision?
Mercado Turbo automates the management of the Mercado Livre account. Milewa answers the next question: how much profit did each order generate, in Mercado Livre and Shopee, and which decision increases this margin. For those with more than one account, Milewa also simplifies billing: three Mercado Livre or Shopee accounts fit in the Pro plan, at R$ 97, and ten in the Scale plan, at R$ 247, while Mercado Turbo charges each Mercado Livre account separately and Shopee in a separate module.
Mercado Turbo's prices came from the official website on September 30, 2026.
#What is Mercado Turbo?
Mercado Turbo is a Mercado Livre account manager, with features for listings, stock, and customer service, charged per account, with Shopee in a separate module. Milewa is of a different nature: it is the profit and decision layer for the entire store.
#How does each one charge?
| Item | Milewa | Mercado Turbo |
|---|---|---|
| Focus | Real profit and decision for the entire store | Management and automation of the Mercado Livre account |
| Billing | By organization: 3 accounts for R$ 97, 10 accounts for R$ 247 | Per Mercado Livre account, based on each one's sales range |
| Shopee | Included in the plan, in the same profit panel | Separate module, by credits |
| Test | 14 days, no card | 7 days, no card |
The account favors Milewa when multiple accounts or Shopee are involved, and it delivers the complete profit of each order, not just the account operation.
#What does Milewa do that an operational tool doesn't?
Complete profit of each order. Sale minus return, real commission from Mercado Livre revenue, prorated shipping, ADS, tax by CNPJ regime, weighted average cost with history and packaging. Then, fixed expenses and income statement up to net profit. It shows if the product margin turns into store profit.
Decision copilot. One decision at a time, scale, correct, pause or liquidate, with the impact in reais, and responses in free text using your numbers. Each decision can become a task, and Milewa measures sales and margin before and after.
ADS and promotions by margin. ACOS, TACOS, ROAS, break-even ACOS, and minimum ROAS per SKU in Mercado Ads and Shopee Ads. In Pro and Scale, promotions enter and exit automatically within the target margin.
Cost and stock decisions. Optimal price by elasticity, ABC curve, stock replenishment alert, and the turnover calculation that decides when Full is worth it.
Team and security. Permissions by page and by store, two-step login, connection via official API, and data isolated by company.
#And for those earning more than R$ 100,000 per month?
With three Mercado Livre accounts selling 1,200 orders each, Mercado Turbo charges R$ 83.99 per account, R$ 251.97 per month, and Shopee is separate. At Milewa, the three accounts and the Shopee store fit in the Scale, for R$ 247, covering up to 5,000 orders, 10 accounts, and 15 users, with multiple CNPJs in the same panel, each with its regime and rate, permission by page and by store for each team member, and change history, in addition to the copiloto and margin-based promotion automation. Above 5,000 orders, the Enterprise has dedicated onboarding, agreed SLA, and more accounts and users.
#For whom is Milewa the best choice?
For those who want to know the real profit of the entire store, have more than one account or also sell on Shopee, and want to turn margin into pricing, ADS, and promotion decisions. If you already use an operational tool, Milewa comes alongside to show if that operation is making a profit.
Test Milewa for 14 days with your store, no card required, or simulate a product in the profit calculator. The overview is in the list of the best profit tools for Mercado Livre and Shopee.
#Frequently asked questions
What is the difference between Milewa and Mercado Turbo?
Mercado Turbo is a management and automation tool for the Mercado Livre account, with over 140 operational, stock, listing, and customer service functions. Milewa is a profit and decision tool: it calculates the real margin of each order with commission, shipping, ADS, tax, and cost, on Mercado Livre and Shopee, and points out the next decision with the impact in reais.
How does each charge for multiple accounts?
Mercado Turbo charges per Mercado Livre account, by the sales range of each account, and Shopee is a separate module by credits. Milewa charges by organization: the Pro, at R$ 97, covers 3 Mercado Livre or Shopee accounts and up to 1,500 combined orders, and the Scale, at R$ 247, covers 10 accounts and up to 5,000 orders.
Does Milewa cater to those earning more than R$ 100,000 per month?
Yes. The Scale covers up to 5,000 orders, 10 Mercado Livre and Shopee accounts, and 15 users for R$ 247 per month, with multiple CNPJs in the same panel and permission by page and by store. Above that, the Enterprise has dedicated onboarding and agreed SLA.
#Sources
Software prices and features change. The information from other tools was checked on their public pages on September 30, 2026.
All accounts in the same profit number
Milewa combines Mercado Livre and Shopee in the same panel, with 3 accounts for R$ 97 and 10 for R$ 247, and shows the margin of each order with ADS, tax, and cost. Test 14 days free, no card required.