Milewa vs Emori: which profit per order tool is more valuable for Mercado Livre and Shopee

Milewa and Emori calculate the real margin of each order on Mercado Livre and Shopee, but Milewa starts cheaper, R$ 47 against R$ 57, and becomes much more affordable when you have more than one account: three accounts cost R$ 97 on Milewa and R$ 197 on Emori, and Milewa's Scale plan covers ten accounts for R$ 247. Beyond the numbers, Milewa has decision copilot, income statement with fixed expenses, and promotion automation that acts independently.

The prices and features of Emori were checked on its public page on September 30, 2026.

#What is Emori?

Emori is a margin per order tool for Mercado Livre and Shopee, with price by number of accounts: each additional account pushes you to a more expensive plan. It's in the same category as Milewa, so the comparison is direct, plan by plan.

#How much does each cost?

Emori charges by the number of accounts. Milewa charges by order volume and includes multiple accounts in each plan.

If you operate just one account and sell a little, both cost almost the same, and Milewa is still R$ 10 cheaper. From the second account on, the difference grows: someone with one Mercado Livre account, another from a second CNPJ, and a store on Shopee pays R$ 97 on Milewa, with promotion automation included.

In practice. An automotive accessories store with two CNPJs sells on two Mercado Livre accounts and one on Shopee, about 900 orders per month in total. On Milewa, the three accounts fit in the Pro for R$ 97. On Emori, three accounts require the Advanced, at R$ 197. Over twelve months, that's R$ 1,200 difference, or R$ 1,394 if they choose Milewa's annual plan, which costs R$ 970 per year.

#What does Milewa do beyond the margin per order?

Copilot that decides with you. Milewa looks at margin, ADS, stock, and price and delivers one decision at a time, classified as scale, correct, pause, or liquidate, with the impact in reais. The numbers come from the calculation engine, not the language model. You can also ask in free text, and the copilot checks the ABC curve, break-even point, income statement, reputation, and promotion ROI to respond.

Tasks with before and after. Each decision becomes a task. Milewa records sales and margin before the change and measures afterward, so you know if the adjustment worked.

Promotion automation by margin. In Pro and Scale, the listing enters the campaign with the highest discount that still respects your target margin and exits automatically when it no longer meets the margin or the stock runs out. Milewa never alters a listing without a registered cost.

Income statement and net profit. Fixed expenses like pro-labor, rent, and salaries are entered in the correct period, and financial health is shown from revenue to net profit, with a waterfall chart and twelve months of history. It's the difference between the product margin and the store profit.

Cost that doesn't deceive. Weighted average cost that preserves the cost of old orders, kits, and imports the cost spreadsheet from any ERP, with AI recognizing the columns.

Reputation, suppliers, and alerts. Mercado Livre reputation with the clean sales needed to return to green, supplier catalog in PDF read by AI (Pro and Scale), and alerts for complaints, questions, returns, negative reviews, and stock replenishment.

#And for those earning more than R$ 100,000 per month?

Large operations almost always have multiple accounts, more than one CNPJ, and a team. In Emori, the largest plan goes up to five accounts, for R$ 297. In Milewa, the Scale covers up to 5,000 orders, 10 Mercado Livre and Shopee accounts, and 15 users for R$ 247, with multiple CNPJs in the same dashboard, each with its own regime and rate, permission by page and store for each team member, and change history, in addition to the copilot and margin-based promotions automation. Above 5,000 orders, the Enterprise offers dedicated onboarding, agreed SLA, and more accounts and users.

#For whom is Milewa the best choice?

For those starting with one account and want to pay R$ 47, for those with two or more accounts, for those who want DRE with expenses up to net profit, for those who want promotions managed by margin without tracking each campaign, and for those already exceeding R$ 100,000 per month and need many accounts and users in one plan.

To decide with your numbers, connect the store in Milewa's 14-day trial, no card required, or start with the profit calculator. Other market tools are in the list of the best profit tools for Mercado Livre and Shopee.