Milewa vs AdMan: ADS and promotions guided by margin, how much in each

If you want ADS and promotion decided by margin, Milewa delivers that for R$ 97 per month with three accounts, compared to R$ 350 plus R$ 90 per extra account in the AdMan plan with an agent. At Milewa, promotions start and stop automatically within the margin you set, and ADS is analyzed by SKU with break-even ACOS and TACOS, with the Copiloto recommending the next step and the impact in reais, while the final decision is yours.

AdMan's plans were checked on the public page on September 30, 2026.

#What is AdMan?

AdMan is a tool focused on advertising and promotions, with an AI agent that adjusts Mercado Ads bids and a plan with automation starting at R$ 350 per month, plus R$ 90 per extra account. What changes for Milewa is the price, the scope of the profit dashboard, and how much control remains with you.

#How much does each cost?

The ten-account plan is what sets them apart the most. An operation with multiple accounts on Mercado Livre and Shopee pays R$ 247 at Milewa, with promotion automation and 15 users included.

In practice. A pet shop store has three accounts, two on Mercado Livre and one on Shopee, and spends R$ 6,000 per month on ADS. At AdMan, the plan with an agent for three accounts costs R$ 530. At Milewa, it's R$ 97, and the break-even ACOS per SKU shows where ADS is burning margin. Cutting just 5% of unproductive spending, R$ 300, already pays the subscription three times.

#How does Milewa decide ADS and promotions?

Automatic promotions within your margin. In Pro and Scale, each listing can join the campaign with the highest discount that still respects the margin you set, and automatically exits when the margin no longer holds or the stock runs out. Milewa never alters a listing without a registered cost, because without cost there is no margin. The reason is in the article about co-participation in promotions.

ADS with the entire account. ACOS, TACOS, ROAS, break-even ACOS, and minimum ROAS per SKU, with the actual spending from Mercado Ads and Shopee Ads, deducted from the margin of each order. When the expense only exists in the total account, Milewa doesn't invent ACOS per listing: it shows the data as unavailable. A nice ACOS can hide a loss, and TACOS reveals that.

Copilot that recommends, you decide. In ADS, Milewa doesn't change bids or pause campaigns on its own. The copilot delivers the decision to scale, correct, pause, or liquidate, with the impact in reais, and each decision becomes a task with before and after measurement. For many stores, this is the right balance: the machine does the math, the owner decides the money.

#What does Milewa offer beyond ADS and promotion?

Milewa is a complete profit dashboard, not just media:

• contribution margin of each order with returns, actual commission, prorated shipping, ADS, tax by CNPJ regime, weighted average cost, and packaging;
• financial health with income statement, fixed expenses, and net profit;
• optimal pricing by elasticity, ABC curve, and kits;
• Mercado Livre reputation with the clean sales needed to return to green;
• supplier catalog in PDF read by AI (Pro and Scale);
• alerts for complaints, questions, returns, negative reviews, and stock replenishment;
• permissions by page and store, two-step login, and mobile version.

#And for those earning more than R$ 100,000 per month?

Large operations have multiple accounts, and that's where the price per account matters: in AdMan, ten accounts with automation cost R$ 1,160 per month. In Milewa, the Scale covers up to 5,000 orders, 10 Mercado Livre and Shopee accounts, and 15 users for R$ 247, with multiple CNPJs in the same dashboard, each with its own regime and rate, permission by page and store for each team member, and change history, in addition to the copilot and margin-based promotions automation. Above 5,000 orders, the Enterprise offers dedicated onboarding, agreed SLA, and more accounts and users.

#For whom is Milewa the best choice?

For those who want promotions managed by margin without paying R$ 350, for those with more than one account, for those who want the entire store's profit and not just media profit, and for those who prefer to keep Ads decision-making with the owner, supported by numbers.

Test Milewa for 14 days with your listings and see the break-even ACOS of each SKU, or check a product in the profit calculator. The other tools are in the list of the best profit tools for Mercado Livre and Shopee.